2013 wedding trends: organic green weddings.

There’s nothing like a buzz word to consolidate a trend, I say, so GREEN it is. But what does this mean for flowers?

It means cottage garden, home-grown whimsy. It means a lush, wild cacophony of nostalgic, romantic and fragrant blooms. It means flowers with a story; flowers with integrity.

The brides and grooms of today take ownership over their weddings and they are creating ceremonies that not only represent their individual tastes; but also their ethical views. Weddings are going “grassroots” and many are choosing to celebrate their nuptials in a way reminiscent of the village wedding 200 years past. DIY has gone nuts, vintage dresses are du jour and it’s cool to support the locals. Why? Because we want to live more sustainably and we want to feel connected.

But how does one make sustainable flower choices? Which flowers have integrity? Simply, those which are locally grown, seasonal and sustainably farmed. The pinnacle of which is represented by a new wave of grower/florists who – disillusioned by the global monster that the floral industry has become – have set about changing attitudes at a community level. Theirs is the artisan approach: bespoke and hand-crafted from the best ingredients possible.



Meet Erin of Floret Flower Farm (USA), Jenny of Love ‘n’ Fresh Flowers (USA) and Susanne of The Blue Carrot (UK). These ladies all grow their own flowers, organically, and are talented florists in their own right. The importance of what these folks – and many more like them – are doing has to be understood within the context of the big picture. In the US, 80% of cut flowers sold, are grown in other countries; for the UK the figure is closer to 90%. It’s just like your food: the further a product is from the end consumer, the less sustainable the practices become. The higher the “flower miles”, the more energy, natural resources and chemicals are used to help it survive the journey. Similarly, the further a species is from it’s natural season and from a suitable habitat; the more environmentally costly techniques are used to make it flower.

To demand locally grown, seasonal flowers is to get a better product. Sure, you may have fewer choices but what you end up with will be a healthier bloom; it will last longer, have a stronger stem and more vibrant colours. To buy organically grown flowers, is to take it to the next level. Most likely you will get even stronger stems, the most vibrant of colours and best of all, fragrance! Who wouldn’t want that for their wedding?

You will also find diversity, unusual varieties and the quirky, special one that Mother Nature throws in to keep you on your toes. And that is what this ‘trend’ is all about…Nature. We want to be closer to it. So bring on the curvy stems, the fluttery bits and the speckled petals. “Field-grown” is no longer a dirty word. “Grandma chic” goes for flowers too. Let’s get back to basics and make sustainable botanics a movement, not a trend.

Lindsey x

Lindsey Myra the founder of The Urban Flower Farm, Victoria’s first small scale organic flower farm. Lindsey is one of the most passionate, colourful, coolest farmers you will ever meet! If you would like to find out more about her, the farm or just want to say hello (and support local!), click here.


Credits: 1. The Blue Carrot | 2. Floret Flower Farm | 3. Floret Flower Farm | 4. Love ‘n’ Fresh Flowers | 5. Love ‘n’ Fresh Flowers | 6. The Urban Flower Farm | 7. The Urban Flower Farm | 8. The Urban Flower Farm


  1. clare May 11, 2013

    Brava! More people need to be writing about this trend and exposing the world to the new crop of designers (myself included) who are growing and sourcing their material locally.

  2. Thanks so much for the mention! There are so many reasons to seek out locally and organically grown blooms for your wedding. I’m so thrilled to see Henry Hudson highlighting this growing movement!! (I certainly hope it’s not just a passing trend). The first step for most people is to familiarize themselves with what “seasonal” really means. US consumers are wildly out of touch with the seasons in terms of flower availability. Erin and I are collaborating on a great project that’s aimed at illustrating what flowers are blooming when and how to appreciate the fleeting nature of each individual bloom and beautiful combination. Check out The Seasonal Bouquet Project to see more. xo


  3. The Basement Florist May 13, 2013

    A brilliant article on wedding trends, and a ‘big up’ for homegrown or locally grown cut flowers! Yippee!

  4. Becca//Petal May 22, 2013

    Thank you for this post, I admire all of these farmers from here in New England and love that it’s becoming an important practice to grow/buy locally.

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