2013 design trend: the new renaissance.

2013 has already presented some new floral design trends, however there are a few trends that are really hitting their peak. Enter “The New Renaissance”. As if pulled from a romantic Dutch still life, these loose and wild compositions are adding a new page to modern floral design. Goodbye Gerberas.

Light and spacious, these compositions often highlight beautiful colours and textures, and have a strong focus on showcasing superstar blooms and foliage, which if placed in other designs, would be overlooked. Due to an increase in demand for this style, a lot of newcomers to the floral industry are adopting this design style as compared to more traditional designs.

2013 design trend: the new renaissance.

Don’t be fooled, it might look easy but when you are used to working in a particular style than it can be a little hard to get a hold of. The keys to success with this design lie in the foundation, the shape, the placements and knowing when to stop! Compositions favour an asymmetrical triangle rather than the traditional pyramid shape, which helps creates movement and flow, and gives each bloom space to be truly appreciated.

New Renaissance pioneers are always running classes. Little Flower School in Brooklyn, (center image) are total renegade florists who run master classes (now all over the world), teaching florists and flower lovers alike the basics of this design. If you are in New York, I suggest booking in well in advance, it’s definitely worth it. I have had the chance to experience a few different classes there, and learned so many new skills each time.

We thought we would include some of our favourite florists who are just dominating this design style. True renaissance champions!

Henry x

 
Credits: Amy Merrick, Brrch, Floret, McKenzie Powell, Little Flower School, Nicolette Camille, Saipua, Honey Of A Thousand Flowers.

2 Comments

  1. becca March 8, 2013

    nothing makes me happier than this!

  2. Laurie (Fleurie) Garza March 9, 2013

    Love this style! Hope to take another class from the lovely Sarah and Nicolette!

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  • Henry Hudson is a place where floral folk can head for inspiration, to find out about innovations in floral world, and connect with new friends all over the globe to exchange floral ideas and stories. We love flowers so much, we thought there must be others out there who love them just as much (and want to talk about them lots!)

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