Like any other artist or designer, florists are very visual people, and while most of us may not be the best photographers, modern day geniuses, like the wonderful people who have created apps such as instagram, have turned us in to pretty cool photographers! Cue the lights!
Instagram, can not only be a great business tool, but can also be a great source of inspiration and information! You can not only see what your fellow florists are up to, but you can also use instagram to determine what consumers are looking for, what trends they are following, what flowers they are favouring this month etc
If you have a shop or a studio, using instagram as a social media platform, can do wonders for your business. You can take a cool snap of a bouquet, apply an artsy filter, throw in a few relevant hashtags and you will have people chasing you down wanting THAT bouquet. Once you have built a following, you can use instagram to host giveaways, advertise promotions and even offer discounts. You can create a hashtag and ask customers to use that hashtag when they receive or purchase flowers, which will build up an online portfolio of your work with minimum effort from you!
Being #instaobsessed and thinking we are pretty cool floral photographers now, we have decided to pick out our favourite magnolia snaps from the last month that we created, playing with different light sources and instagram filters.
If you aren’t yet on instagram, we suggest you get on there ASAP! And while you are there, look us up!
Henry Hudson is a place where floral folk can head for inspiration, to find out about innovations in floral world, and connect with new friends all over the globe to exchange floral ideas and stories. We love flowers so much, we thought there must be others out there who love them just as much (and want to talk about them lots!)
We are interested in everything floral from pretty wedding bouquets to grand scale botanical installations. We are constantly searching for the exceptional, the cool, the fun and innovative botanical and floral designers, creations and inspiration from around the globe to share them with you!
We would love to hear from you! To send us over work that you are proud of, something cool you have created or just to say hello, drop us a note here: firstname.lastname@example.org
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